For individuals, this is intuitive, but for companies and organizations, it can be tricky to figure out what “kind of person” you are online. Once you define your voice, it will affect every decision that you make in how you approach your community. 

• Understand who your community is online. 

• Meet them where they are at, empathize and understand what matters to them. 

• Follow and engage with everyone, especially the leaders. 

• Gain a sense of how you can serve your community authentically and transparently. This will build trust and improve your chance of successfully meeting your objectives. 

• Choose storytellers from your organization who either embrace film or are curious about it. 

• Listen and respond promptly with Stacks that speak to them and move you closer to your objectives. 

• If appropriate, illicit a conversation with your trusted community by asking them to make short films too. 

• Make it fun! Sponsor a game or invite them to a friendly challenge that drives meaningful connections.